O T H E R S I D E | The Blog of Otherwise Incorporated, Chicago

Author Archive

Five Tips for Creating Strong Blog Content

With the ever-growing world of bloggers, it’s hard to compete for readership in the digital space. People look to blogs for insight within an industry or topic that interests them.[...]

Social Media Updates for the Week Ending 6/08/12

Urban Life, Collected – Official blog for The Lofts at Roosevelt Collection This week on the blog, we gave residents insights into activities within the South Loop community and launched a special resident[...]

Dos and Don’ts of Customer Acquisition

Everyone knows that customers are the heart and soul of a thriving enterprise. What isn’t as apparent, however, is the strategy and process required to find and acquire these customers.[...]

Social Media Updates for the Week Ending 5/18/12

Urban Life, Collected – Official blog for The Lofts at Roosevelt Collection This week on the blog, we chatted up South Loop activities. To celebrate National Bike to Work Week, we featured a blog[...]

How to Communicate your Brand Message using Social Media

While all platforms should communicate the brand message and values, each platform serves a different purpose and thus has a different way of communicating that message. Each platform should produce[...]

Social Media Updates for the Week Ending 5/04/12

Urban Life, Collected - Official blog for The Lofts at Roosevelt Collection It was a big week for the blog as Roosevelt Collection provided residents with insights into activities happening around the[...]

Pinterest for The Lofts at Roosevelt Collection: The Importance of Social Sharing

Ongoing experimentation with new social media tools is essential to stay relevant and interesting with online users. When a platform like Pinterest hit the web, Otherwise saw an opportunity to[...]

OTHERWISE INCORPORATED NAMED A FINALIST FOR CONSOLIDATED GRAPHICS, INC.’S ENCORE™ AWARDS

Recognized for Excellence and Innovative in the Books & Annual Reports Category CHICAGO, IL March 12, 2012 – Otherwise Incorporated is pleased to announce it has been named a finalist[...]

Social Media Updates for the Week Ending 3/16/12

Stay Gorgeous - Official blog for Salon Buzz On Stay Gorgeous this week, Salon Buzz owner Andreas Zafiriadis spotlighted legendary makeup artist Francois Nars as one of his inspirational icons. The post highlighted[...]

msnNOW: Intersecting News and Social Media

Today, it’s easy to find the latest trending news on social sites like Facebook and Twitter, but it usually takes more online research through search engines like Google or Bing[...]

Social Media Updates for the Week Ending 3/2/12

Urban Life, Collected – Official blog for The Lofts at Roosevelt Collection Once again, it’s been a very exciting week for the Roosevelt Collection social media program. This week, our[...]

The Ritz-Carlton Residences Chicago_Simply Magnficent

Social Media Updates for the Week Ending 2/24/12

Simply Magnificent – Official blog for The Ritz-Carlton Residences, Chicago, Magnificent Mile It was an exciting week for Simply Magnificent, the official blog for The Ritz-Carlton Residences, Chicago. This week,[...]

Foursquare for The Lofts at Roosevelt Collection: Social Media and Mobile Behavior

As part of our ongoing experimentation with how to use the tools of social media in interesting, innovative ways, Otherwise has come to understand that Foursquare is certainly an important[...]

Social Media Updates for the Week Ending 2/10/12

It’s been another busy week for our social media team here at Otherwise, generating content and creating engagement across the landscape of social platforms. To provide some insight into our[...]

Simply Magnificent: A Showcase of Homes Website Goes Live

Otherwise is excited to announce the launch of a new microsite for The Ritz-Carlton Residences, Chicago, Magnificent Mile’s upcoming event, “Simply Magnificent: A Showcase of Homes.” The informational site went[...]

The Pluses of Engagement: Rethinking Google+

Over the summer, many of us were invited to join Google+, the web giant’s newest attempt at social networking. Initially, Google+ activity exploded because of its attractive invite-only status, but[...]

What Came First: The Vanity or The Dissent?

Somehow, despite the numerous platforms that facilitate unprecedented communication between brands and their audiences, a glaring disconnect has emerged that finds its roots in one simple, singular practice: listening. Or,[...]

Roosevelt Collection_Chicago_Social Media

Roosevelt Collection Social Media Takes Off

We’re proud to report on the successes of The Lofts at Roosevelt Collection social media program. Roosevelt Collection, a mixed-use development in Chicago’s South Loop, came to us to build[...]