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Spotify’s Ad Campaign: Creating Strong Video Content
This week Spotify launched its first ever ad campaign intended to reach a mass audience of young, tech-enabled music listeners living in the US. Currently one of the most successful[...]
Otherwise Partners with The Junto Institute
Otherwise is excited to announce our partnership with The Junto Institute for Entrepreneurial Leadership. A new “school” for start-up founders, The Junto Institute has selected Otherwise as a professional service[...]
Why Hack Burger King? Authenticity in Social Media Matters
Earlier this week, Burger King’s Twitter account was hacked. At 12:01 p.m. Tuesday, the account proclaimed, “We just got sold to McDonalds! Look for McDonalds in a hood near you…”[...]
The Seen: 2012 Year in Review
Since fall 2011, Otherwise has been building The Seen, the official blog for Expo Chicago. We created The Seen to reflect a world-class art fair on a global stage. To[...]
Otherside: 2012 Year in Review
With the start of the New Year, we reflected on the highlights from Otherside over the past 12 months. In 2012, we offered our insight into how to communicate your[...]
Stay Gorgeous: 2012 Year in Review
It’s been nearly two years since Otherwise created Stay Gorgeous, a social media program for the upscale Chicago hair salon, Salon Buzz. Over this time, the blog has evolved into[...]
Simply Magnificent: 2012 Year in Review
Over the past several years, Otherwise has built an ongoing integrated marketing campaign for The Ritz-Carlton Residences, Chicago. The official blog, Simply Magnificent, offers updates on The Residences as well as[...]
Social Media Lifespans and How They Influence Your Audience
We got to talking at Otherwise about the lifespan of content on the various social media platforms we use, so we did some homework and uncovered interesting research by Bit.ly[...]
LinkedIn Best Practices for Businesses and Brands
When brands or businesses think about social media, they think of the usual platforms – Facebook, Twitter, Pinterest and Instagram…overlooking the industry staple, LinkedIn, which is a powerful social-professional networking[...]
Louis Vuitton & Yayoi Kusama: When Art and Commerce Collide
Luxury fashion house Louis Vuitton has teamed up this season with Japanese pop artist Yayoi Kusama. This unique collaboration has led to Kusama’s artwork as installations in Louis Vuitton’s global[...]
A Quick Guide to Website Metrics with Google Analytics
So you’ve built a solid site founded on a solid content strategy. But now what? How do you know how your site’s performing, and how can you tell what kind[...]
On Branding: The Brooklyn Nets
Controversy With much fanfare, the Brooklyn Nets’ new home in Downtown Brooklyn at the Barclays Center is fresh and ready for the 2012-2013 NBA season. Along with the team’s new[...]
3 Tips for Measuring Social ROE: Understanding Your Audience
Brands that engage in social media frequently ask us: How is my social media program performing? Can our investment in social media be measured? How can I tell if social[...]
Expo Chicago: The International Exposition of Contemporary/Modern Art & Design
Over the past year, Otherwise has been collaborating with Expo Chicago to translate the vision of the art fair into a powerful and clearly articulated brand. We created a social media program that[...]
CityTarget: Thinking Outside the Box
A Brand New Target Target has spent nearly a decade honing its brand to effectively communicate its promise, Expect More Pay Less. By emblazoning their stores with their trademark red,[...]
How to Communicate your Brand Message using Instagram
We showed you how to communicate your brand message using each different social media platform. Now we want to show you how to effectively communicate your brand message, visually, using Instagram. Let’s[...]
Tropicana’s Stunning Chicago Campaign on the CTA Brown Line
Branded environments are a great way to execute a high-impact messaging strategy. Tropicana is currently running a transit-oriented campaign in Chicago, and the result is stunning. Check out the gaggle[...]
Internal Branding and Marketing for a Law Firm: Really?
Launching IT43 and NetDocs at Ungaretti & Harris Ungaretti & Harris is a prestigious regional law firm with offices in Chicago, Springfield and Washington, DC. In spring 2012, the leadership[...]
Six Tips to Engage Your Audience and Improve Your Brand’s SSO
With the rise of social search through Bing and Google, brands need to focus on strong SEO (search engine optimization), but ALSO on strong SSO (social search optimization). As a[...]
Five Tips for Creating Strong Blog Content
With the ever-growing world of bloggers, it’s hard to compete for readership in the digital space. People look to blogs for insight within an industry or topic that interests them.[...]
Google+ Local: Combining the Power of Search and Social for Businesses
As search becomes more social, we’ve seen search engines like Bing and Google integrate social media platforms in their results to provide new ways for users to discover brands and[...]
Bing’s New Social Search: A Test Run
A few weeks ago, I wrote about Bing’s new social search and its notion of social referral through friends and experts. Now that Bing’s social search features have finally become[...]
Dos and Don’ts of Customer Acquisition
Everyone knows that customers are the heart and soul of a thriving enterprise. What isn’t as apparent, however, is the strategy and process required to find and acquire these customers.[...]
People Over Content: Bing’s Play in Social Search
Social networks serve as a powerful tool for brand advice and referrals. We go to Yelp to read reviews before trying out a new hair salon, and we use Facebook[...]
- Social Media Updates for the Week Ending 5/17/13
May 18, 2013
Simply Magnificent – Official blog for The Ritz-Carlton Residences, Chicago This week on Simply Magnificent, we explored the many
- Social Media Updates for the Week Ending 5/03/13
May 3, 2013
Simply Magnificent – Official blog for The Ritz-Carlton Residences, Chicago This week on Simply Magnificent, we looked at some of
- Social Media Updates for the Week Ending 4/26/13
April 26, 2013
Simply Magnificent – Official blog for The Ritz-Carlton Residences, Chicago This week, Simply Magnificent explored two exciting events happening