Posts Tagged ‘Authenticity’
Why Hack Burger King? Authenticity in Social Media Matters
Earlier this week, Burger King’s Twitter account was hacked. At 12:01 p.m. Tuesday, the account proclaimed, “We just got sold to McDonalds! Look for McDonalds in a hood near you…”[...]
If you don’t love coffee, don’t bother to open a café.
After months of buildout and “Opening Soon” signage, a new café opened around the corner. It’s situated in a fabulous location in my bustling, hip neighborhood, and I waited impatiently[...]
The Other Approach to Social Media
At Otherwise, we value the power of a different approach, especially when it comes to our social media work. To us, social media isn’t a bullhorn or a pulpit. It’s[...]
Popcorn as metaphor.
For the holidays this year, we sent our clients a simple gift: popcorn. Not the fancy overpopped variety housed in a ridiculously-large tin, but a 2-pound bag of small unpopped[...]
- Social Media Updates for the Week Ending 5/17/13
May 18, 2013
Simply Magnificent – Official blog for The Ritz-Carlton Residences, Chicago This week on Simply Magnificent, we explored the many
- Social Media Updates for the Week Ending 5/03/13
May 3, 2013
Simply Magnificent – Official blog for The Ritz-Carlton Residences, Chicago This week on Simply Magnificent, we looked at some of
- Social Media Updates for the Week Ending 4/26/13
April 26, 2013
Simply Magnificent – Official blog for The Ritz-Carlton Residences, Chicago This week, Simply Magnificent explored two exciting events happening