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Posts Tagged ‘branding’

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On Branding: The Brooklyn Nets

Controversy With much fanfare, the Brooklyn Nets’ new home in Downtown Brooklyn at the Barclays Center is fresh and ready for the 2012-2013 NBA season. Along with the team’s new[...]

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CityTarget: Thinking Outside the Box

A Brand New Target Target has spent nearly a decade honing its brand to effectively communicate its promise, Expect More Pay Less. By emblazoning their stores with their trademark red,[...]

IT43 internal marketing branding law firm_Otherwise Incorporated

Internal Branding and Marketing for a Law Firm: Really?

Launching IT43 and NetDocs at Ungaretti & Harris Ungaretti & Harris is a prestigious regional law firm with offices in Chicago, Springfield and Washington, DC. In spring 2012, the leadership[...]

Otherwise Incorporated_Branding for Startups

Brand early and learn to love the process (because it isn’t going away any time soon).

Launching a new company is one of the most demanding and challenging undertakings imaginable, requiring passion, focus, speed and enormous reservoirs of energy and courage. And more often than not,[...]

Baird & Warner Marketing Campaign_Otherwise Incorporated

Baird & Warner’s New Branding Campaign Launches Today

We’re excited to announce that today marks the launch of Baird & Warner’s new branding campaign, a culmination of Otherwise’s work with B&W over the past 18 months. During a[...]

Roosevelt Collection_video content_Otherwise Incorporated

Roosevelt Collection Produces Video Content

After months of discussion, our social media client Roosevelt Collection has produced their first property video! One of their very own residents, Andrew Cummings, Executive Producer for R.A.M. Pictures, produced[...]

Relationship Era_Marketing_Otherwise

The Rise of the “Relationship Era”

More so than ever before, our lives are defined and dominated by the relationships that we choose to nurture. Despite a growing sentiment towards collective individualism, it is the relationships[...]

Happy Holidays_Otherwise Incorporated_Graphic Design

Ringing in the New Year

Why are we surprised every time we find ourselves on the doorstep of the New Year? Is it because we realize that a year isn’t as long as we thought[...]

Harper Court Chicago Website Homepage

Harper Court Website Goes Live

Otherwise is proud to launch a new website for Harper Court, a redevelopment project that will create the newest eat-shop-play destination in Chicago’s Hyde Park. Through interactive maps and eye-catching visuals, the[...]

Google Plus_Branding_Otherwise Inc

The Pluses of Engagement: Rethinking Google+

Over the summer, many of us were invited to join Google+, the web giant’s newest attempt at social networking. Initially, Google+ activity exploded because of its attractive invite-only status, but[...]