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Posts Tagged ‘social media marketing’

social media explained

How to Communicate your Brand Message using Social Media

While all platforms should communicate the brand message and values, each platform serves a different purpose and thus has a different way of communicating that message. Each platform should produce[...]

The Seen_Expo Chicago_Otherwise

Social Media Updates for the Week of 1/30/12

Our social media content team has had a very busy week with clients, generating blog posts and creating engagement for all. To provide some insight into our day-to-day duties as[...]

Roosevelt Collection_video content_Otherwise Incorporated

Roosevelt Collection Produces Video Content

After months of discussion, our social media client Roosevelt Collection has produced their first property video! One of their very own residents, Andrew Cummings, Executive Producer for R.A.M. Pictures, produced[...]

Google Plus_Branding_Otherwise Inc

The Pluses of Engagement: Rethinking Google+

Over the summer, many of us were invited to join Google+, the web giant’s newest attempt at social networking. Initially, Google+ activity exploded because of its attractive invite-only status, but[...]

Social Media Analytics Otherwise Approach

The Other Approach to Analytics

Countless resources stress the importance of blog metrics, pinpointing the key elements that will help measure an organization’s effectiveness of its blog, which is ultimately the platform for the brand’s[...]

Expo Chicago_Otherwise Incorporated_Chicago

EXPO CHICAGO Gets the Otherwise Treatment

We’re excited to announce a close partnership with EXPO CHICAGO–Chicago’s newest international exposition for contemporary and modern art and design, debuting September 20-23 2012 on Navy Pier. We have been[...]