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social search optimization engagement_Otherwise Incorporated

Six Tips to Engage Your Audience and Improve Your Brand’s SSO

With the rise of social search through Bing and Google, brands need to focus on strong SEO (search engine optimization), but ALSO on strong SSO (social search optimization). As a[...]

Bing Social Search_Otherwise Incorporated

Bing’s New Social Search: A Test Run

A few weeks ago, I wrote about Bing’s new social search and its notion of social referral through friends and experts. Now that Bing’s social search features have finally become[...]

PeopleOverContentb-02

People Over Content: Bing’s Play in Social Search

Social networks serve as a powerful tool for brand advice and referrals. We go to Yelp to read reviews before trying out a new hair salon, and we use Facebook[...]