With the rise of social search through Bing and Google, brands need to focus on strong SEO (search engine optimization), but ALSO on strong SSO (social search optimization). As a[...]
A few weeks ago, I wrote about Bing’s new social search and its notion of social referral through friends and experts. Now that Bing’s social search features have finally become[...]
Social networks serve as a powerful tool for brand advice and referrals. We go to Yelp to read reviews before trying out a new hair salon, and we use Facebook[...]