Thinking about using social media but don’t know where to begin? Have a Facebook page and a Twitter account but don’t know what to do with them?
Like undertaking any branding or marketing initiative, entering the world of social media requires an appetite for innovation and willingness to invest for the long-term. And building a successful, game-changing social media program requires a rock solid foundation based on a content-and-engagement driven strategy.
At Otherwise, we create the most authentic and authoritative web presence for our clients. We begin by facilitating a series of in-depth exploration meetings to learning as much about the organization, its values and culture as possible. These lively conversations then allow us to develop and implement a unique strategy for the program, complete with explicit goals, target audiences, types of content, breadth of platforms and opportunities for community involvement.
After the initial stages of visual and voice development, we begin to train our clients to understand and participate in the intricacies of their program, including content development, platform maintenance, audience engagement, online promotions, program monitoring and analytics. By “enabling” clients at the outset of the program’s evolution, we can ensure the social media presence is rooted in the business objectives of our clients, while simultaneously empowering their staff members to deploy the skills and tools needed to succeed online.
Content is king in social media, and we develop quality content as a credentialing mechanism as well as to foster engagement, allowing us to target audiences and appeal to their unique interests, and also establish our clients as thought leaders. And because we understand that social media content is best viewed over a long period of time, we develop content that is tailored for each platform based on unique strategies for each platform, which adds diversity to the multi-dimensional perspectives of an organization while furthering engagement.
Join us as we explore the rich world of social media by visiting our blog, Otherside.