Wexler Wallace, LLP - Social Media Marketing

When Wexler Wallace, a high-stakes boutique litigation law firm in Chicago and Sacramento, approached Otherwise to redesign their website, they demonstrated an appetite for understanding how social media could help them amplify their voice and serve as a powerful credentialing mechanism. In conjunction with developing the website, Otherwise also developed a blog for the law firm, to provide a platform for Wexler Wallace’s attorneys to address, in real time, compelling legal and social issues.

Through our guidance as social media strategists and editorial directors, the Otherwise team is teaching attorneys across the firm to adopt the mantle of thought leadership, mining their insights and opinions from the front lines of consumer, business and investor advocacy. With rich, relevant and informative content all parts of the blog, from “You Should Know” to the wildly popular “Hall of Shame,” the community of followers to the Wexler Wallace blog is growing daily, with significant numbers of external sites referring visitors to increase traffic and boost organic search results to both the blog and the website.